Why now is the best time for a new website or website upgrade

Is your website roughly 5-10 years old and looking tired? Don’t have a website yet? Now could be the best time to upgrade your website or start building your online presence.

The novel coronavirus has already had a significant impact on the way we life our lives and transact. The enforced lock-down has left many with no other choice but to shop or engage in the services based economy online. Experts are saying that this will not be short-lived either. We are entering a new normal and the impact this will have on society will result in long-term behavioural changes and social norms.

The business landscape is changing rapidly and you will need to innovate if you want to remain relevant

Before the Covid-19 pandemic began, 80% of Australians were shopping online and according to Google, 82% of smartphone users consulted their phones on purchases they were about to make in-store. It’s only logical to conclude that these figures have risen since.

What’s staggering is that in a recent Telstra small business report, almost 50% of consumers surveyed said they would stop considering buying from a business if it did not have a website. Additionally, 62% of customers said they would stop considering a small business if they couldn’t find information about it online.

If your online presence hasn’t been important to you and/or your business before, it should now be at the top of your priority list now. Without a website, you could be experiencing client attrition or completely missing out on new business leads.

Why design is so important

Following an article by Peep Laja from cxl.com. according to a research study conducted by psychologists at Princeton University, it takes one tenth of a second for us to make up our minds about people. Why would your website be any different? What’s more is that you have about 50 ms to make a good first impression and this determines whether they’ll stay or leave.

First impressions are 94% design related and visual appeal even beats usability.

It’s important when choosing a web development agency to take a look over their portfolio of clients. Make sure they provide elegant looking sites that are mobile responsive (meaning that they are adapted to work on a mobile device).

It may be difficult for you to tell whether a design is up to modern standards or not, but we’ll do a blog post soon outlining what we think are the hallmarks of beautiful design. Where possible, seek the opinion of those around you (with some design sense) that you trust to give you honest answers about that web design agencies portfolio and consider whether their designs are appropriate for your business.

At Wicked Sites, we prefer to design clean, minimalist websites. You can take a look over our portfolio here.